Privacy Policy
1) Introduction and Contact Details of the Controller 1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data is any information that can be used to identify you personally.
1.2 The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Ursula Rohde, ROHDE+ROHDE Ursula Rohde, David-Gilly-Straße 1, 14469 Potsdam, Germany, Tel.: +49 331 95136212, Email: info@design-lichtschalter.com. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website 2.1 If you use this website for informational purposes only (i.e., you do not register or otherwise provide us with information), we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
This processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock icon in your browser bar.
3) Hosting & Content Delivery Network We use a provider for hosting our website and displaying page content, who provides its services exclusively on servers within the European Union, either directly or through selected subcontractors. All data collected on our website is processed on these servers. We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.
4) Cookies To make visiting our website attractive and to enable the use of certain functions, we use cookies—small text files stored on your device. Some of these cookies are automatically deleted after you close your browser (session cookies), while others remain on your device for a longer period and allow us to save page settings (persistent cookies). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.
If individual cookies we use also process personal data, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the performance of a contract, in accordance with Art. 6(1)(a) GDPR if consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser to inform you about the setting of cookies and decide individually whether to accept them, or to exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us 5.1 Own Review Reminder Based solely on your express consent in accordance with Art. 6(1)(a) GDPR, we use your email address to send you a one-time reminder to submit a review of your order. You can revoke your consent at any time by sending a message to the controller responsible for data processing.
5.2 ShopVote For review reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany. Based solely on your express consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and, if applicable, further customer data to the provider so that they can contact you by email with a review reminder. You can revoke your consent at any time with effect for the future, either to us or to the provider. We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g., via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Comment Function As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is done for security reasons and in case the person concerned violates the rights of third parties or posts illegal content through a comment. We need your email address to contact you if a third party complains that your published content is unlawful. The legal basis for storing your data is Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are complained about as unlawful by third parties.
7) Data Processing When Opening a Customer Account In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account from the input mask of the corresponding form on our website. You can delete your customer account at any time and do so by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods conflict, and there is no legitimate interest on our part in further storage.
8) Use of Customer Data for Direct Marketing 8.1 Registration for Our Email Newsletter If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent by clicking on a verification link sent to the specified email address. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the controller mentioned at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
8.2 Sending the Email Newsletter to Existing Customers If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by email. In accordance with § 7(3) UWG (German Unfair Competition Act), we do not need to obtain separate consent from you for this. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
9) Data Processing for Order Handling 9.1 Transmission of Image Files for Order Processing by Email On our website, we offer customers the opportunity to order the personalization of products by transmitting image files by email. The submitted image motif is used as a template for the personalization of the selected product. Via the email address provided on the website, the customer can send one or more image files from the memory of the device used to us. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. No further disclosure will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all the aforementioned processing operations are carried out exclusively for the purpose of processing your online order in accordance with Art. 6(1)(b) GDPR. After the order has been fully processed, the transmitted image files are automatically and completely deleted.
9.2 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.
9.3 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address, and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering goods in accordance with Art. 6(1)(b) GDPR to a shipping partner selected by us.
9.4 Disclosure of Personal Data to Shipping Service Providers
Deutsche Post As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany. In accordance with Art. 6(1)(a) GDPR, we will pass on your email address and/or telephone number to the provider before the goods are delivered for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible. The consent can be revoked at any time with effect for the future to the controller mentioned above or to the provider.
DHL As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany. In accordance with Art. 6(1)(a) GDPR, we will pass on your email address and/or telephone number to the provider before the goods are delivered for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible. The consent can be revoked at any time with effect for the future to the controller mentioned above or to the provider.
9.5 Use of Payment Service Providers (Payment Services)
- PayPal One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. If you select a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. The transfer of your data in this case is carried out exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
10) Online Marketing Google AdSense This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files stored on your computer that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is usually transmitted to a Google server and stored there. It may also be transmitted to the servers of Google LLC. in the USA.
Google uses this information to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All of the above processing, in particular the reading of information on the end device used via cookies and/or web beacons, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
For more information on Google's privacy policies, see: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11) Web Analytics Services 11.1 Google Analytics 4 This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website. By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. This information also includes your IP address, which is shortened by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google servers and processed there. Transfers to Google LLC. in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All of the above processing, in particular the setting of cookies on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.
For more legal information about Google Analytics 4, see: https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites.
12) Retargeting/Remarketing and Conversion Tracking 12.1 Google Ads Remarketing This website uses the retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. No further data processing takes place unless you have agreed with Google that your internet and app browser history will be linked to your Google account and that information from your Google account will be used to personalize the ads you see on the web. If you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All of the above processing, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
For more information on the processing initiated by Google and on Google's handling of website data, see: https://policies.google.com/technologies/partner-sites.
13) Website Features 13.1 YouTube This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data may also be transmitted to: Google LLC, USA. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the content, at the latest when the video is played. Certain information, including your IP address, is transmitted to the provider. When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abuse.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish this assignment, you must log out before activating the play button.
All of the above processing, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
14) Tools and Miscellaneous 14.1 Lexware Office For accounting purposes, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically record invoices, match them to transactions, and create financial accounting in a partially automated process. If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.
14.2 Cookie Consent Tool This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they access the page in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking boxes. The tool ensures that all cookies/services requiring consent are only loaded if the respective user has given the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If personal data is processed in individual cases for the purpose of storing, assigning, or logging cookie settings (e.g., the IP address), this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.
15) Rights of the Data Subject 15.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective exercise requirements:
- Right of access in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to information in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke consent given in accordance with Art. 7(3) GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
15.2 RIGHT TO OBJECT IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN THE CONTEXT OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
16) Duration of Storage of Personal Data The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—if relevant—additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).
If personal data is processed on the basis of explicit consent in accordance with Art. 6(1)(a) GDPR, this data is stored until the data subject revokes their consent.
If there are statutory retention periods for data that is processed in the context of legal or similar contractual obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
If personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims.
If personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21(2) GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
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